Parable
The Parable brand identity project is a celebration of diversity and community. Designed for the vibrant neighborhood of Mckinley Hill and beyond, Parable is more than a space—it's a beacon of affirmation and inclusion. The logo is a symbol of unity, featuring imagery that embraces diversity. The color palette is inspired by colors you see out in nature in the Pacific Northwest. Parable is not just a place, but a feeling—a warm embrace that invites all to join in celebration.
![](https://freight.cargo.site/t/original/i/8da6e17e2c10e29d18e886e770c9fc2392c9c2f10bbeced4f2e51abe150d1f58/Parable_Window.png)
![](https://freight.cargo.site/t/original/i/c5f19aa640fd9c3f49544217f5586212c4119ccfd242427b6142219e302cdfbd/logo-3.png)
![](https://freight.cargo.site/t/original/i/f341b324758cf8d3c2bf1685b1b05e10b8db3b658f05bdb315d253bfd70d53cd/logo-2.png)
![](https://freight.cargo.site/t/original/i/7be33622ae1b67a5eea006e9edbcbada5740f55b4b1ffd33ee20905fafe67fbc/logo-1.png)
![](https://freight.cargo.site/t/original/i/87fd0f2fe4c4e77c3db75dba6564ec6041b16dc1c47b2db2375cf716f7f9e79c/Parable_Patterns.png)
![](https://freight.cargo.site/t/original/i/c09f456f55f09a464b0cb6c1e40850110198a461ecba87dff8cf394201689752/Parable_Poster.png)
![](https://freight.cargo.site/t/original/i/f335a1b501af1f079ea44badcdfe7d86ab88b2fc227e4bf5d09ccc300ab2cac3/Parable_Crewneck.png)
![](https://freight.cargo.site/t/original/i/de7a41ff300a9b9584d6206a2946fc17efab5d88ae20c2a1f646821820d99ff6/Parable_Tote.png)
![](https://freight.cargo.site/t/original/i/d4379eaf8d566b22b30d4fbc2aa1c5ac46ff3ba97a2523f8da1244cdb4d7679b/Parable_Coffee.png)