José Cazares is a Designer and Art Director. With a diverse background spanning collaborations with global brands, early-stage startups, Web3 pioneers, and non-profit organizations, his work involves infusing every project with authenticity and a touch of whimsy.

The Parable brand identity project is a celebration of diversity and community. Designed for the vibrant neighborhood of Mckinley Hill and beyond, Parable is more than a space—it's a beacon of affirmation and inclusion. The logo is a symbol of unity, featuring imagery that embraces diversity. The color palette is inspired by colors you see out in nature in the Pacific Northwest. Parable is not just a place, but a feeling—a warm embrace that invites all to join in celebration.